• Staging to Sell, The Art of furniture placement

    Staging is not just pulling grandma’s couch out of the basement and putting it in the living room so the room isn’t empty.  “Of course, I know that” you say, but it’s surprising how many times I have been called to look at a home that has been on the market for 30 days or more and amazingly enough there is grandma’s couch!  Okay so it isn’t really grandma’s but you get the picture.  Furniture placement is critical and can make or break the appearance and feel of a room.  Selecting the right furniture, artwork and accessories is the beginning of creating a design that will showcase the home it’s best advantage.  The next and most critical step is the process of arranging the furniture so the room flows well. 

    Anyone who watches me stage will see me stand at the door way and study the room.  I’ll then arrange the furniture, walk back to the door way and study the room again.  In a difficult floor plan I’ll do this sometimes 3 or 4 times before I find the arrangement that shows the room to its best advantage.  With the right furnishings and the right arrangement a small room can be made to feel larger, and a large room can go from a cavernous bowling alley to a spacious and elegant living room.

    When creating a look that will sell a home there are several factors to consider:

    1.  The features to high light or de-emphasize . What is the focal point of the room?  What is there about the room that they buyer might find challenging or unappealing?

    2.  The flow of the room.  Don’t block pathways and doorways.  Arrange furnishings so they create a flow that leads the buyer through the room.

    3. The eye of the camera.  What will the camera see?  The internet is the first impression of the home, if it doesn’t show well in the picture, the buyer won’t waste their time and gas to come in to the home.

    The formal living room is often the first room the buyers will see when they walk in the door, and the last room they see as they leave.  In this example the large book-case on the far wall made the room feel heavy and created the “titanic” effect.  Replacing the heavy book-case with a sofa, and facing the sofa towards the door created a look that said, “come in and sit down” .

    After light and elegant


    Bedrooms left vacant appear smaller than they really are.  If the bedroom is small, the worst thing that you can do is to leave it vacant, the second worse thing is to put only one thing in the room.   It is important to put the right size bed, in the right place in the room with the right accessories to show how really spacious and functional the bedroom actually is.  A common mistake is to angle the bed in a small bedroom.  Occasionally this is the right place for the bed, but most of the time it will create the illusion in the buyer’s mind that there isn’t enough space for a dresser even in a large room!

    This tiny bedroom looked no bigger than a closet when it was vacant.  Once staged it was clearly large enough for a kids room.  By not filling the room the buyer is left with the impression that they could easily add their dresser to the room and move right in.

    Selecting the right furniture is only half the battle, to create a look that captures the buyers heart and makes a sale the furnishings have to be  arranged to truly showcase the home.

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